ChaChing’s data stance:

Protecting you online with total transparency.

We don’t need to violate your privacy like other advertising companies. You’re paid for any profitable data you provide to us.

We don’t need much data to operate with our new advertising model

Because we don’t need much data, we collect very little of it

Whenever we make money using data, we give most of it to you

Companies like Google or Facebook charge advertisers every time you click or view an ad, not for sales. That’s a problem for your right to privacy.

A hypothetical example: if an insulin company wants to show ads to people with diabetes, Facebook needs to know who is diabetic. Otherwise, the insulin company would still be paying Facebook for those ads to be clicked and seen, but because most people aren’t diabetic, few people would actually buy the insulin. Despite nobody buying their products, the insulin company would still pay Facebook for clicks and views - losing money in the process. So to stop this, companies like Facebook collect very invasive data on you.

But on ChaChing, advertisers can only pay when ChaChing gets them a sale (earning them money every time they pay ChaChing - guaranteed). Clicks and views in our new advertising system are free - so no invasive targeting is required. Anyone can see ads (products) at no extra cost. ChaChing protects your privacy.

How does ChaChing know what to show you, though?

ChaChing asks you a simple question: What do you want to buy today? You tell us, so that we can show you what you want. We don’t need to guess or estimate the answer to that question by invading your privacy.

Advertisers have benefited from your data for a long time, but it's your data: you should earn real money from your data.

Any revenue ChaChing gets from advertisers, enabled by your data, you benefit from. How? We give the vast majority of our money to you when you makes purchases on ChaChing. When we earn, you earn.

ChaChing firmly believes in your right to privacy, and advocates for it.

Here are 2 secret things to maintain your right to privacy online:

Protect your privacy online